This is a pretty interesting move in my opinion as CEO Steve Cahillane was just hired in January and his previous work history shows he is someone who leads companies through breakups and/or sales.
He previously led Kellogg through its own breakup and then headed Kellanova, itself a spinoff, until its sale to Mars.
During the earnings calls Cahillane announced that Kraft Heinz was planning on investing $600 million to fuel the turnaround of its US business by reinvesting in marketing, sale, and R&D. Seems that Cahillane is willing to risk it to turn the company around as he called the issues facing the food conglomerate "fixable and within our control" and time will tell if he was correct.
This was Warren Buffett's biggest "failures" in the business world and still I am not sure you would call it a failure given that the companies didn't collapse and fail that being said it was not successful at all either. Since the announcement last September of split Berkshire Hathaway has been taking steps to unwind its 28% stake in the business.
Kraft Heinz can hopefully make better quality food.
Maybe removing the dyes will help lol