To stick with the analogy, tricks can be either hostile or good-natured, I think. I might prefer, when reading, to be in on the trick, but I cannot always have it that way. At least, I'd like to know the trick is being done in good spirit, even if I am not, and is not being made at my expense. Sometimes--I'd even say, often--advertising is done at the audience's expense.

I just finished reading a book whose tricks I didn't enjoy. I plan to write a review about it.