"Why it matters: It's not just the end of a mid-century grocery icon — the move could hit lower-income households hardest, as frozen concentrate has long been one of the most affordable ways to buy juice.

Frozen orange juice concentrate has long been a low-cost option for families participating in the federal WIC program, which provides juice allowances for pregnant women, infants and young children."

It wasn't just low-income homes per se. Anyone over 40 probably remembers growing up with frozen juice in the freezer simply because it made good money-sense to parents versus the cost of liquid juice in the store.

food_and_drinks

"Why it matters: It's not just the end of a mid-century grocery icon — the move could hit lower-income households hardest, as frozen concentrate has long been one of the most affordable ways to buy juice.

Frozen orange juice concentrate has long been a low-cost option for families participating in the federal WIC program, which provides juice allowances for pregnant women, infants and young children."


It wasn't just low-income homes per se. Anyone over 40 probably remembers growing up with frozen juice in the freezer simply because it made good money-sense to parents versus the cost of liquid juice in the store.