There are many good places for advertising. A conversation with Claude is not one of them.
Advertising drives competition, helps people discover new products, and allows services like email and social media to be offered for free. We’ve run our own ad campaigns, and our AI models have, in turn, helped many of our customers in the advertising industry.
But including ads in conversations with Claude would be incompatible with what we want Claude to be: a genuinely helpful assistant for work and for deep thinking.
We want Claude to act unambiguously in our users’ interests. So we’ve made a choice: Claude will remain ad-free. Our users won’t see “sponsored” links adjacent to their conversations with Claude; nor will Claude’s responses be influenced by advertisers or include third-party product placements our users did not ask for.
...read more at anthropic.com
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This is a modern "don't be evil." I hope they succeed, and they might if technology and time change enough, but I wouldn't count on this stance lasting.
I've got my doubts too. Only time will tell if they can actually pull in enough cash without the ads.
Claude is better a little from llama 4.