Here's a list of 50 things that bitcoin is simultaneously. It has something for everyone, even if they don't know it yet.
Did I miss anything?
Decentralized - no one in charge
Everyone equal
Always on 24/7
Trustless
Environmentally friendly
Store of value
Medium of exchange
Predictable monetary policy
Finite supply
Instantaneous transfers
Helps delay gratification
Fits in your pocket - "1,000 gold bars in your pocket"
A tool for education
Solution for the unbanked
Most effective protest
Open source technology
Computer program
Freedom
Divisible
Irreversible transactions
Unit of account
Unit of measurement
Unit of time
Can be sent across space and time
Operates independently and out of reach of any nation state
Borderless
No single point of failure
Never been hacked
Global asset
No down time
Collateral
It's a revolution (like the Industrial Revolution)
Most important invention since World Wide Web
Digital Declaration of Independence
Fair launch
No premine
Deflationary asset
Financial Asset/Instrument
Commodity
Auditable on Demand
Art
Math
Science
Kryptonite for banks
No cost to carry
Private bitcoin banks
Secures power grid
Generational Wealth
Inflation hedge
The greatest human experiment