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Its simply impossible for the separation between "ads and chat results" to last. However I don't think its going to be so crude to place named ad sponsors directly in the chat result.

Using the "hotel NYC" example, ChatGPT will say: "For your work trip to NYC this spring, you should probably focus on staying in these areas of town: X, Y, Z. Location Z is particularly attractive because hotels on average cost less than the other areas and its located directly on the subway line that connects to where your conference is. So you could wind up paying less and having an easier travel commute to the conference....."

Meanwhile the ads below are highlighting location Z hotels.....

I mean, even with Google I don't think people's objections were to ads per se. It was to the fact that eventually, decisions get made which are primarily driven by ads and monetization, rather than user experience, despite promises to the contrary.

No doubt OpenAI is trodding down the same well worn path.

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