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The obvious answer is to just make econ a graduation requirement.
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Heh, I sit on a university wide curriculum committee and the biggest fights are exactly over which courses all undergrads are gonna be required to take. You can imagine why
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I don't have to imagine. I've been involved in those discussions as well.
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Econ curricula at top universities tend to be pretty mathematically rigorous including heavy math, stat, and computer requirements
Maybe that's another explanation? The Econ profs got too ahead of their skis in terms of the technical requirements and forgot that most of the students aren't interested in that, and if they were they wouldn't be majoring in Econ.