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If I stripped it down to one thing: seeing your stack projected against the Power Law model. When you can visualize where your sats could be in 10-20 years, you stop thinking about selling.
And when you stack more, you watch milestones like a $1M stack value get pulled closer in time. That makes the price swings way easier to stomach - you're focused on the destination, not the turbulence.
Everything else - the merchant map, loan calculator, family sharing - exists to give you alternatives to selling when you need liquidity or want to use your Bitcoin.
The name says it all: Never Sell Your Bitcoin.
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I see.
What is the one essential problem the app solves? If you had to remove all features except the features helping solve the one essential problem which features would be left?