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Whose net worth is 85 percent brand name?
Probably no one, but it's not an impossible scenario.
I was thinking about some of the valuations on Trump's net worth from 2015/16. Some of them had his name as the overwhelming share of value.
Valuations are tricky unless there is an auction or bidding war
Regarding Trump as a brand, didn't he negotiate licensing fees and residuals for using his name image likeness?
He did, which I'm sure formed a partial basis for the valuation, but the valuation also includes his potential to monetize his name more. That's why it can increase or decrease a lot, even if he isn't making any new licensing deals.
You don't. You bankrupt them with a tax bill that is impossible for them to pay.
You can try, but a lien can't exactly be put on the potential revenue from their name rights.
you can garnish or levy their residuals and fees?
Of course, but they could have almost entirely unrealized naming rights.
Can you provide an example, real or otherwise
The case I’d be most interested in is someone whose net worth is 95% brand name.
How do force someone to liquidate that?