It's just a ploy to gin up interest in their programming, to make the news more "gamified" so to speak.  I can understand the incentives.  If CNN is gamifying its reporting and making it more fun, then the other outlets will need to do the same or else lose viewers.

SimpleStacker

https://twiiit.com/Polymarket/status/2008928601182277721

nitter

Polymarket and Kalshi have signed a plethora of media deals in recent months as prediction markets continue to gain a major foothold in the United States and abroad. Polymarket is the exclusive prediction market partner for Yahoo Finance, while Google Finance will roll out both Polymarket and Kalshi data in search results. Kalshi is CNN's official partner, integrating prediction market data into programming.

oracle

Stacker_Stocks

https://x.com/Polymarket/status/2008928601182277721

> Polymarket and Kalshi have signed a plethora of media deals in recent months as prediction markets continue to gain a major foothold in the United States and abroad. Polymarket is the exclusive prediction market partner for Yahoo Finance, while Google Finance will roll out both Polymarket and Kalshi data in search results. Kalshi is CNN's official partner, integrating prediction market data into programming.