Online shopping is increasingly shaped by artificial intelligence. From product discovery to price comparison, AI tools are now acting as intermediaries between consumers and digital storefronts.
This visualization shows which online marketplaces are receiving the most referral traffic from AI sources and how concentrated this traffic is among a handful of major players.
The data for this visualization comes from Similarweb. It tracks AI-generated referral traffic between July 2024 and June 2025, measuring both share of referrals and total visit volumes.
🔗 visualcapitalist.com
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