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Here's the Tweet from the author that kicked off a Twitter thread where this article was shared:
Today I published part 1 of the 'Mining Strategy Series' zooming into the self-mining business model.
Self-mining businesses can be operated in two ways: by owning a mining facility or by utilizing hosting services to operate mining hardware. โ›๏ธ๐Ÿงต๐Ÿ‘‡