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At least on par with NFT craze.
An array of public companies thought they had found a sort of perpetual motion machine: Use your corporate cash to buy up Bitcoin or other digital tokens and presto, your share price shot up even more than the value of the tokens you bought. it was always hard to explain why tokens should be worth more just because they were held by a public company, and the wheels began to come off the car, at first slowly and then much more quickly.
Pathetic. We don't need this crap in Bitcoin... please, dudez, sell your coins and leave.
I feel like one thing that crypto is good at is creating bubbles that are obvious at the time, yet hard to short. “This thing is trading above its fundamental value, so I should short it” is sometimes a useful heuristic, but pretty hair-raising in a world where “this thing is trading above its fundamental value so it will probably go up more” is also sometimes a useful heuristic.
We will look back at this nonsense in disbelief
Also a few nice amusing stories (Warner Bro's takeover bid, mirroring #1232905 + SPAC countersuit during gov shutdown)

This is all part of the messy process of price discovery.
If the true present discounted value of bitcoin is 10x the current fiat price, then the treasury companies might have caught the right wave and accelerated us to that point.
At least that was a plausible enough story at the time.
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How much of this farce was enabled by mark to market accounting? That is, calculating the book value of your entire holdings using the last traded price? Even if you clearly wouldn't be able to liquidate your entire holdings at that price.
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Is there a good alternative?
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Integrate over the demand curve! Haha
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I think there is an argument for bitcoin treasury companies peppered ostensibly randomly throughout the economy and in different jurisdictions during a credit crunch. Unfortunately it only works if that bitcoin is held by companies that are more or less free of debt and other big liabilities like dividends.
Real estate may get hairy again and there might be a push to allow some big banks to go under as the collateral base of the debt they own sinks. I think there might be an argument in favour of bitcoin given the hindsight that our current model is broken, as in it has created a housing crisis and only worked for a brief window after the 2008 due to zero percent interest rates.
As pristine collateral banks might see bitcoin as an opportunity at the bottom of the credit cycle to issue some loans that then become over-collateralised in the recovery. In this context, viable businesses that need to borrow might need to borrow collateral from a treasury company in the same industry, which might get paid in shares of the borrowing company or with a percentage of the interest rate. Banks don't have expertise in industry, so they might partner with these treasury companies who provide both the collateral and the industrial expertise. Strategy would be one of those players who has in-house expertise in software, and there might be a lot of software companies desperate for loans but without collateral equivalent to bitcoin.
The other point is that institutions would have bought MSTR because they couldn't directly own bitcoin for PR reasons, even if they could technically buy the ETF, such as Vanguard and the Swiss National Bank. This would be justified if MSTR is going to at the same rate as Bitcoin, but obviously it hasn't, so demand is drying up.
That's the best case I can make. I think that Strategy's core software business has to start growing for this play to make any sense, otherwise it's just an elaborate ponzi scheme.
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equity = assets - liabilities
If assets are bitcoins and liabilities are fixed debt, you get a leveraged play. Bitcoin is up 1%, MSTR is up 2%, for example. So $100 in MSTR behaves like $200 in BTC. No magic here.
Second consideration can be taxes. With proposals like this circulating in the rulers' heads, I'd prefer holdings in MSTR to BTC. For a small portion of my net worth that is KYC that is. My European banks don't list Bitcoin ETFs...
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