In a release Vincent Breton, duBreton’s chief executive, wrote: “Consumers have the right to decide for themselves. The government quietly changing the definition of a novel food, means that unless it’s labeled organic, there is no way to distinguish brands that support animal cloning — from brands that don’t. Charlebois said consumers, many of whom are attracted by lower prices, won’t know when cloned products are in front of them.
“If I give you two pieces of meat, one is conventional, the other one is cloned, you won’t be able to tell the difference,” he said. “However, if it is labelled and I offer you the cloned meat half price, which one would you choose?”