High-touch vs low-touch is an interesting way to think about things.

I seem to remember predictions of something similar happening to retail back when Amazon was coming on to the scene: people predicted internet shopping would eat most of retail and brick and mortar retail would become much more experiential.

I wonder if this came to be? In my own life I do use online shopping for many things. But I don't really seek out experiential shopping in real life. Mostly my brick and mortar shopping is product specific. Or because I didn't plan ahead.