Nova Forge lets Amazon’s customers train frontier models for different tasks—a potential breakthrough in making AI actually useful for businesses.

Amazon has announced a new family of frontier artificial intelligence models—and a new way for customers to build frontier models of their own.

The ecommerce giant announced the second generation of its Nova AI models at re:Invent, a company conference held in Las Vegas. The models are nowhere near as popular as those offered by rivals like OpenAI and Google, but Amazon’s plan to make them highly customizable could see them gain traction with its cloud users.

Amazon detailed two improved large language models, Nova Lite and Nova Pro, a new real-time voice model called Nova Sonic, and a more experimental model called Nova Omni that performs a simulated kind of reasoning using images, audio, and video as well as text. The new models are being made available today to a limited number of customers.

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