The incredible offer appeared to loyalty card holders of the European electronics chain on November 8. After 11 days the company began contacting buyers, calling it a “clear mistake.”

On November 8, an offer for loyalty card holders appeared on the website of MediaWorld, a European electronics retailer. The deal: an iPad Air for 15 euros (about $17) instead of the usual €879 (about $1,012). No catch, no strings attached. The proximity to Black Friday only made the offer more plausible. And so several consumers immediately purchased the product by choosing the “payment and pickup in store” opetion, on paper the safest to avoid unexpected problems.

The process was seamless, even for those ordering online. According to the accounts of some users on Reddit, their order was accepted, and after about 40 minutes they received an email confirming the availability of the product.

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