From one perspective is understandable, it will probably make things much easier for the business and its dev team not having to deal with all the infra needed to implement bitcoin ad lightning payments. 

In the other side, I feel bitcoin ethos and values are thrown out of the window.

supratic

AGORA

Voltage Payments launch to compete with Stripe

Yeah I think these companies get a lot of risk management advice from their lawyer and thus advise startups like voltage to avoid regulatory risk. Spark is the darling of huge money so I wouldn’t be shocked if startups start to implement it. 