Nomad studio partnered with F37 to launch their latest typeface, F37 Holborn. Inspired by advertising and shop signs found in 1970’s Holborn, the specimen is a celebration of one of London’s oldest commercial districts known for its eclectic mix of businesses from diamond dealers to West End theatres and family law firms.

To tell the story behind the typeface, we created a walking tour of modern Holborn told through the vernacular of 100 signs set entirely in F37 Holborn. Readers are invited to explore Holborn’s eight historic districts in-person with a printed typology and walker’s playlist, or to simply enjoy the throw-back from the comfort of their very own arm chair.