I am very sucky at reading LN invoices, but my mental model of this was that SN wrapped the invoice a little like Phoenix's LSP does for payments to Phoenix users. I'll check on this independently (respecting your reluctance to go further).

No. I pay SN (check your lightning invoices)

SN just has a very generous revenue share agreement with posters, territory "owners" (sponsors) and the rewards pool.

(but like I said i should shut up so I'm not going further lol)

optimism

Lots Of Riders Without Their Weapons

siggy47

this aligns with Darth's slogan: pay to post. 

But it's not as simple as SN is the counterparty. You pay the territory owner (who pays SN) and SN.

Also you might pay (zap) the post or comment creator to encourage them to write more of such things.
