The link for this post is using an archive for the article on Forbes' website. An archive has no paywall, no subscription requirement, and can be easier to read. The original article, on Forbes' website is:

Why No One Saw The Success Of Demand Response Coming https://www.forbes.com/sites/jemmagreen/2023/01/27/why-no-one-saw-the-success-of-demand-response-coming