The launch of our new logo continues a rebranding process that the W3C Marketing and Communications team started in 2018 when the transition to our non-profit status as W3C Inc. began. Building on initial research, we analyzed our brand identity, audience, and reputation as well as other organizations in the technical ecosystem. Starting in 2019, these efforts have resulted in ongoing updates to our language, the redesign of our website which launched in 2023, and most recently in the launch of a new logo this month.