I've been telling people to shoot for one gram of protein per pound of body weight since I became a fitness coach 2 years ago so it's nice to see other respected professionals saying the same thing and making the case for it.

I hope you'll find time to not only listen to this information but to actually implement it into your daily life.

Start shopping for higher protein foods. instead of getting 80% beef and 20% fat ground beef, aim for the 93% beef and 7% fat blend of ground beef the next time you shop because it has a more favorable macronutrient profile.

This is also a good reason why you could have more egg whites rather than just eating a bunch of eggs so that you get to reach your protein goals without going over your fat target for the day so that you can stay under your caloric target.

Most people can stand to lose a little fat and build a little muscle so if you just structure your lifestyle to get two days of strength training per week and hit your protein goals while staying in a caloric deficit then you can do that sustainably.

Comment or DM "eBook" and I'll send you my free guide, (Digital Wealth, Physical Health) that breaks down the lifestyle I follow to stay lean, strong, and confident—without sacrificing freedom or peace of mind.

It includes simple workouts, a high-protein meal guide, and a weekly schedule to help you build muscle, burn fat, and stay consistent—even with a busy life.