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Can they be sued for false advertising? I can't find any evidence at all that it won TIME Best Invention, nor can I find any article in WIRED praising it as "the virus killing coat of the future".

The closest WIRED article about it is quite dubious, and I couldn't find anything on TIME

They'd win that lawsuit

It won in 2020: https://time.com/collection/best-inventions-2020/5911363/full-metal-jacket/

The link at the bottom of this article points to the original Wired UK article: https://www.wired.co.uk/article/vollebaks-new-full-metal-jacket-is-the-virus-killing-coat-we-need-right-now

The link doesn't seem to work even if I use a VPN in the UK, but the url is enough to confirm the article title to me.

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is not about VPN

http://web.archive.org/web/20200521215854/https://www.wired.co.uk/article/vollebaks-new-full-metal-jacket-is-the-virus-killing-coat-we-need-right-now
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Huh, I wonder why my search for time.com vollebak metal jacket didn't turn up anything

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It took me a while but I found it on their wikipedia page

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