Born digital theyre not waiting for permission 74 percent shop via phone 58 percent buy what scrolls past on social and 64 percent have tapped buy now pay later at least once making interest free installments the default for everything from sneakers to tuition. Mastercard sees them demanding apps that gamify savings track impulse buys and spotlight ESG perks because 64 percent will pay extra for stuff that matches their moral code. And get this over half of 18 to 25 year olds are already investing with a third eyeing crypto as a hedge against stagnant wages..
Born digital theyre not waiting for permission 74 percent shop via phone 58 percent buy what scrolls past on social and 64 percent have tapped buy now pay later at least once making interest free installments the default for everything from sneakers to tuition. Mastercard sees them demanding apps that gamify savings track impulse buys and spotlight ESG perks because 64 percent will pay extra for stuff that matches their moral code. And get this over half of 18 to 25 year olds are already investing with a third eyeing crypto as a hedge against stagnant wages..