UTA has followed CAA and the MPA in sounding the alarm at Sora 2, the newest version of Open AI’s video generating app, saying today that “the use of property without compensation is exploitation, not innovation”

“There is no substitute for human talent in our business, and we will continue to fight tirelessly for our clients to ensure that they are protected. When it comes to OpenAI’s Sora or any other platform that seeks to profit from our clients’ intellectual property and likeness, we stand with artists,” the agency said.