As the heart of the creator economy, YouTube provides an incredible opportunity for creators to build not just an audience but a business. There are now more than 3 million channels in the YouTube Partner Program, and over the past four years alone, we’ve paid out over $100B to creators, artists and media companies.

Given the scale of the opportunity, we know that our long-held approach of enforcing lifetime terminations can be difficult for creators. Our approach is to allow creators to appeal a termination decision if they think we’ve gotten it wrong. Appeals are evaluated based on a number of factors, including whether the policy in question is retired from our Community Guidelines. The majority of appealed decisions are upheld, meaning many creators reached the end of the road. We’ve heard loud and clear from our creator community that they want more options to return to YouTube. So we’re happy to share that we’re introducing a pilot program to offer some qualified creators an opportunity to rebuild their presence on YouTube.

Starting today, some previously terminated creators will have the opportunity to request a new YouTube channel.

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