Isn't it weird how we have these things in our cultures? For instance, tipping in the US is a purely cultural phenomenon (restaurants exist and have great service in other parts of the world where tipping is not common), yet, speaking as one who lives in the US, the pressure to tip is strong. If tipping had no social pressure (and no fear of retribution a la waiters spitting in your food), if it was, like v4v, just a goodwill payment, it would probably be much less common. 

If v4v is going to work, it will somehow need to be hooked up to social pressure. Bad as this sounds, there needs to be guilt or public shame associated with failing to zap if zaps are ever going to be a real revenue stream for artists.

Scoresby

lightning

Rewriting the Payout Model for Artists - Theo @ Fountain

Although I like the idea of V4V, I don't really know if it can work. It would need a cultural shift like how monks go around to laymen everyday for alms in SE Asia. Here it's normal to give something. 

At the moment bitcoiners have more of a hodl culture than a spending one. Maybe it is early days and there is still plenty of time for this to develop though. 