OnePay will roll out bitcoin and ethereum trading and custody later this year. The service will be powered by digital assets infrastructure startup Zerohash, which helps fintech companies integrate digital asset services.

OnePay was founded in 2021 by Walmart and venture capital firm Ribbit Capital.

Since then, the app has expanded into a wide range of financial services. Today, it offers savings accounts, debit and credit cards, buy now–pay later (BNPL) loans, peer-to-peer payments, and even wireless phone plans.

By adding bitcoin services, OnePay is going head-to-head with established fintech names like PayPal, Venmo, and Cash App, which already allow bitcoin trading.

What sets Walmart’s app apart is its deep connection to Walmart’s retail empire. With 150 million Americans shopping at Walmart every week, OnePay has a bigger reach than its competitors. The app is already integrated into Walmart’s checkout systems in-store and online.