Indeed, the juice needs to be worth the squeeze, and that directs all of our efforts in Lightning.Pub

• The <1 minute, 1 line setup takes the effort down a bunch of notches
• Using nostr instead of a regular web server to power website-based access takes it down a bunch more notches
• Ability to share easily it disperses the costs of the "server" (old laptop, rpi, cheap vps) and the channel liquidity... and actually it can be a profit center depending who and how many people you share it with
• Offers with webhooks make it relatively simple to hook into sales workflows, for example, a payment to an offer can pipe data out and trigger another application/service that actually fulfills the order
• Bootstrap mode provides the convenience of custodial for those first receives, but with automation to keep it deminimis and decentralized (WoT roadmap)