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Why do you think attracting new users is a better focus than retaining a higher percentage of active users?
From a community building standpoint, both gaining and losing people is destabilizing to the active users. I'd think preserving the valued relationships that have already formed would be more important.
42 sats \ 3 replies \ @k00b 1h
Where did I say that?
adding/retaining are also more dependent than they seem: I want to stay where new people are showing up and I want to join where people are staying
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You didn't say it expressly. I inferred from your focus being on how to improve the adding side of the inequality rather than reducing the churn side.
In academia, we often break down retention problems into a bunch of different stages at which people are lost and try to analyze each step separately to see where the most promising margins are. SN is much more fluid than a university but a similar approach might be useful.
  • How many people make an account but never post/comment/zap?
  • How many people make just a few posts or comments but don't get much engagement on them and don't continue interacting?
  • How many people make a lot of posts and comments immediately but then drop off?
  • How many people become regulars with high trust and many posts or comments over a long period of time but then drift away?
These may all be different issues with different fixes and likely some are responsible for far more losses than others. Getting a sense of where the losses come from is the first step of figuring out how to improve retention, though.
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42 sats \ 1 reply \ @k00b 18m
After I finish my taking-forever-refactor, I'm personally going to focus on this new/retain stuff almost exclusively.
I'll rope you all in. I tend to be super vibes focused, am inevitably missing stuff, and your list is a great example of how we can quantize this stuff and guess smarter.
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Hopefully my time sitting on retention committees can prove useful
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