So, I read that Travario accepts Satoshis for flight bookings, and was checking their offerings for an upcoming trip.
For the flight of my choice, they are charging me 964, 089 Sats, which British Air (the carrier) website sells for GBP 647. That is, about a 26% mark-up for the privilege of spending my Sats.
Just an example here, but my feeling is, there, just, is not any competition among merchants to get my Sats, hence the few who do accept, enjoy an unreasonable pricing power, and Bitcoiners flock to those merchants keeping them afloat. And if any of those merchants sink, then of course, the industry takes notice as how accepting Bitcoin is not profitable at all. Sees like there is no-win for Bitcoin here.
So, the simple question is, what would it take for the merchant adoption to get to a competitive phase where they compete for Sats and Bitcoiners have more choice to use Sats as money without swallowing huge mark-ups?