You misunderstood my post. I was saying why wouldn't someone construct a kind of exclusive version of Steemit on Bitcoin using OP_RETURN.

Lots of people post, maybe using Lightning, and the most popular posts are "settled" on L1 Bitcoin.

The assumption is that these posts would be low value, but what if their very exclusivity and competitive nature made them valuable enough to outcompete monetary transactions?

I want it to be a vicious bidding war between monetary transactions because I believe that content and communication is inherently more valuable to the communicators, and that they will outbid the monetarists if the policy layer is removed and all we are left with is what is valid.

I believe that all of the content demand went to other blockchains because the policy layer made Bitcoin hostile to spam.