Once we understand what wokism is—namely, the inevitable consequence of taking the equality thesis seriously—it will be obvious why conservatives and classical liberals have lost the battle of ideas. The argument that we are “passed peak woke,” which recently got a boost from articles in the Economist and the New York Times, misinterprets the consolidation of the woke victory as a decline in the ideology’s power (like Crusaders buying fewer swords in the year 1100). The theory that the market punishes wokism (“go woke, go broke”) is not supported by evidence. The rise of millennials and zoomers will usher in a woke dystopia. There is only one way to escape this fate: attack wokism at its root, namely, belief in the equality thesis.