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Rob Bredow(SVP, Chief Creative Officer at Industrial Light & Magic) and curator Nora Atkinson discuss the modern VFX workflow. The key argument is that the highest-quality results come from a synthesis of new tech (like AI and virtual production) and classic techniques, but only if the process is built around the artist ("protecting the human heartbeat").
This is a pragmatic look from a top-tier studio at how to integrate tech without losing the art. Less hype, more engineering and creative process.
In my view regarding this, AI is a powerful tool, but without the artist’s touch, the magic gets lost. Protecting that human heartbeat is what keeps VFX truly alive.
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