The market for customer service software—incorporating traditional software-as-a-service (SaaS) products and new AI agents—could expand by an additional 20% to 45% by 2030, writes Gabriela Borges, who covers emerging software in Goldman Sachs Research, in the team’s report. That’s compared to a scenario without a generative AI boost.
“We believe agents will drive productivity, and software companies will capture a portion of this value,” Borges writes. Goldman Sachs Research estimates the application software market could grow to $780 billion by 2030, a 13% compound annual growth rate from this year.