Six decades later, Ford's design squad was tasked with creating a concept Bronco that would capture the spirit of the original. "Both our Head of Design Todd Willing and Director Paul Wraith have challenged us to remember this key aspect of the OG Bronco: the compelling simplicity," writes Bronco Chief Designer Robert Gelardi. "How do we make just the essential cool? It's relatively easy to keep adding elements. It's much harder to create something compelling when you keep asking yourself 'What can I take away?'"

This philosophy of intentional reduction guided our approach to modernizing a classic. We had a great baseline with the sixth-generation Bronco. With this concept, we took the liberty to simplify the execution even further with a completely open roadster.

With the Roadster Concept, we want Bronco enthusiasts to know as we move into the future, we always remember our past.