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I remember a character in one of Isaac Asimov's Black Widower books (his mystery short stories) griping that diet soda would make someone feel virtuous, and as a result they'd eat more during the meal, and they ended up eating more calories as a result.
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184 sats \ 0 replies \ @freetx 12h
Its potentially physiological.
There is some science that says that GLP-1 (the hormone that makes you feel hungry) is messed with when you consume fake sugar. Your tongue and gut sense "sweet" and start preparing for the caloric hit....but there is a mismatch between the calories that actually arrive and your hormones....so you feel hungry and eat more to compensate.
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