Gold storage requires me to pay -1% p.a. to the vault owner. With Bitcoin I don't have to pay anyone for self-custody, so it is cheaper than gold.

It is easy to move Bitcoin across the borders, across the world. It frees me from capital controls.

There is an emphasis in Bitcoin community to have full nodes which easier to run, and self hosting lightning nodes behind Tor. Full nodes help with security and enforcing the Bitcoin rules.

Even the core devs have limited power to affect the standard. There is no CEO to kidnap