Agree 100%. Incremental improvement in existing industries can be a very promising path for adoption, especially in industries that are more open for experimentation like gaming or have pressing problems like slow and inefficient payment settlement (utility bills). Digital content monetisation is also an attractive space for experimentation. Podcasts, music, streaming. We already have good examples of how lightning projects there improve economics of the participants in those markets. Cross-border settlment and P2P economies based on microtransactions are also potentially good areas to apply lightning. 

Founders that come from such industries can have great insights about how to penetrate them. 

oleg

bitcoin

Fulgur Ventures AMA

I think one idea to grow the LN network is to bring lightning to existing products/industries where the lightning solves existing problems and is an enabling technology. 
Do you have thoughts on industries or markets where the lightning network is a good fit or where you see potential for new developments?
