sounds like the main problem they're looking to solve is recurring payments (subscriptions) from a non-custodial account. seems like a straightforward thing to build in an EVMish environment. Will be interesting to see if they have StarkNet-specific challenges.
I think figuring out a good recurring-payments scheme on lightning will be important for merchant adoption. Hopefully we learn something from this.
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An archive of the article is here. An archive has no paywall, no subscription requirement, and can be easier to read.

Here's the announcement from VISA that was referenced in the CoinDesk article:
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