The thing is... even it it is easy and cheap... that doesn't mean people will want to spend something they don't understand. Those that hold it likely want to hold it because it is the problem they actually have. Fiat works for spending but sucks for savings. Yeah, people are dumb and don't realize why they need bitcoin but that's the point.

I think most bitcoiners skip over the problem step. Most people don't see the problem space. You can't sell a solution to a problem that is invisible.