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"In computational art and design, many responses to the questions of what and why continue historic lines of creative inquiry centered on procedure, connection, abstraction, authorship, the nature of time, and the role of chance." ➪ Levin & Brain, 2021
Disruption seems to be the norm for design, especially when it comes to the techniques and tools we employ in our craft. In 2025, the field faces yet another shift. Technical optimism seems to have lost unanimity, and creative professionals are trying to understand their place in a future of economic uncertainty, in which AI seems capable of delivering aesthetic quality with unmatched speed. In more philosophical terms, this topic has become a central discussion once again, raising a set of questions: in a world where machines can create, what is creativity, really? How does generative creation influence our creative processes? And perhaps more interestingly: who is the author of an artifact produced through generative techniques?
The idea of machines as creative partners isn't new, it's a theme that has evolved alongside technology itself
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