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In case of reddit etc. it's actually not that much per user.
Would you prefer to pay one dollar per month for e.g. private mail without any advertisement or a VPN service for a day for less than a dollar?
We now have a payment system that makes it possible to collect payment for small amounts.
If google would fire all their engineers whose tasks it is to make people click on buttons they do not actually want to click, then a lot of these services that are finance by advertisement today would become even cheaper.
A lot of rethinking on user and on business side is necessary here.