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  • The United States (33.7%) and China (31.2%) lead the world in online consumer purchases, with both countries far surpassing the global average of 17.3%.
  • The UK (23.2%), South Korea (22.0%), and Netherlands (20.9%) round out the top five, all showing strong digital retail habits.
  • At the lower end, countries like Chile (11.0%), Switzerland (11.3%), and Thailand (11.4%) report the lowest shares of online shopping among those ranked, indicating more traditional retail habits.