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India, for example, is the biggest market by users for Meta's WhatsApp and Domino's has more restaurants than any other brand in the country. Beverages like Pepsi and Coca-Cola often dominate store shelves, and people still queue up when a new Apple store opens or a Starbucks cafe doles out discounts, opens new tab.
Although there was no immediate indication of sales being hit, there's a growing chorus both on social media and offline to buy local and ditch American products after Donald Trump imposed a 50% tariff on goods from India, rattling exporters and damaging ties between New Delhi and Washington.
I did see this coming. If Trump opens his mouth against India one more time, that will see a proper boycott. Indians are like this naturally. The sense of patriotism is even greater than anything else here.
I’m all for it. Every product mentioned is garbage that people should stop consuming anyway.
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And tbh, they don't serve the same quality as they do in the US. I and my family have stopped consuming them a long time ago.
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I understand the novelty appeal but otherwise I don’t get why anyone would want American fast food when they’re surrounded by authentic Indian cuisine.
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It's only popular among the high class (as they call themselves) urban society. It's become kinda status symbol among urban middle class. Besides this, because these american brands are just very good at marketing has made them sell here.
Many big Indian cuisine brands have started setting up and creating chains of their restaurants. People are realising the fact that Indian cuisine is much better and healthier.
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China now dominates the global economy. India via Russia falls under Chinas broad alliance of economies challenging the wests hegemony. US dominance of branded goods and services is waning, and with it the balance is tipping. Russia openly defies the US because it has the backing of China and India who continue to buy Russian oil and gas and supply the manufactured goods and commodities Russia requires. With India and Russia pivoted toward the Chinese side the US looks increasingly vulnerable to losing its legacy hegemony over strategic protocols like SWIFT. The petrodollars demise is imminent. China controls crucial rare earths supply chains. BRICS and others will be using mBridge and CIPS increasingly- they already are.
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Trump has really mistaken India as the weakest of the India, Russia and China. But look what India has done. The RBI will now let Indian banks open foreign rupee accounts instantly - no approvals, no delays. It means that that India now wants to trade more and more in INR. BTW India has been doing its 85% trade in dollars in 2022 which is now down to almost 70%. The dollar's supremacy is just on the brink of falling very rapidly.
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The wests 'debanking' of Russia after the Ukraine invasion showed that now there are alternatives to the SWIFT hegemony. China is the mainstay of that alternative but with India being part of it the size of the alternative grows and others are joining with Saudis joining mBridge and more and more trade conducted completely outside the legacy hegemony of western institutions and protocols.
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