Bah. It seems like they are overthinking it and top-down designing it to death. P2P social media will come from grassroots projects like nostr.

Twitter-funded social media project Bluesky adds Jack Dorsey to board https://www.reuters.com/technology/twitter-funded-social-media-project-bluesky-adds-jack-dorsey-board-2022-02-08/

Today, we are excited to announce the formation of the Bluesky PBLLC, a Public Benefit LLC that will implement that vision as an independent organization.