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The web was created for participation, by its nature and by its design. It can’t be bottled up long. In 2005, blogging was the answer to the question of what comes next. I look to history, and I’ve been wrong about the future many times. But I do know that the audience will tell us what’s next this time too.
If you look for it, there is compelling evidence that the tides are turning. Ted Gioia recently wrote about how audiences are looking for longer, more in-depth, and more “abundant” media than they have in years. Not because there is more available to them, but in spite of Silicon Valley and major media conglomerates trying to force them in the other direction, towards short form videos.
AI may be in trouble as people continue to insist that they would rather talk to one another than a robot. Independent journalists who create unique and authentic connections with their readers are now possible. Open social protocols that experts truly struggle to understand, is being powered by a community that talks to each other.
The web is just people. Lots of people, connected across global networks. In 2005, it was the audience that made the web. In 2025, it will be the audience again.

Footnotes

  1. image archive: We Are the Web by Kevin Kelly, WIRED 2005 https://web.archive.org/web/20200827074657/https://www.wired.com/2005/08/tech/
42 sats \ 1 reply \ @Scoresby 23h
I sure hope this is the trajectory we are on. I've never been able to enjoy short-form video, and even though cameras are ubiquitous, I still think the native media of the internet will always be text.
This doesn't necessarily mean blogs are going to make a come back (even though it seems like they are). But perhaps there is a new form of textual interaction that is coming, something that we haven't quite seen before. Nostr might be a glimmer of this. Maybe SN is another bit of it.
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I see text only as one of the mediums to transport a message. And I see it in the future it could be easily translated to audio, video, and why not sets of images-better-than-housand-words. Information will flow in ways we can not even imagine, it will be transportable across different mediums the same way is transportable across different languages. Still, there will be certain mediums and languages that will be better suited to transport certain type of information. Who knows...
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I could think that blogging is not dead in 2025, just audience little reduced.
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why?
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Well, thing is, AI is also the web, and it is not people, but digested people regurgitated. So no, people are not the web. They are people.
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Things change quickly, eh!
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