The web was created for participation, by its nature and by its design. It can’t be bottled up long. In 2005, blogging was the answer to the question of what comes next. I look to history, and I’ve been wrong about the future many times. But I do know that the audience will tell us what’s next this time too.
If you look for it, there is compelling evidence that the tides are turning. Ted Gioia recently wrote about how audiences are looking for longer, more in-depth, and more “abundant” media than they have in years. Not because there is more available to them, but in spite of Silicon Valley and major media conglomerates trying to force them in the other direction, towards short form videos.
AI may be in trouble as people continue to insist that they would rather talk to one another than a robot. Independent journalists who create unique and authentic connections with their readers are now possible. Open social protocols that experts truly struggle to understand, is being powered by a community that talks to each other.
The web is just people. Lots of people, connected across global networks. In 2005, it was the audience that made the web. In 2025, it will be the audience again.
Footnotes
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image archive: We Are the Web by Kevin Kelly, WIRED 2005 https://web.archive.org/web/20200827074657/https://www.wired.com/2005/08/tech/ ↩