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I think using a custodial wallet is a good first step, and it's dead easy. I even got a few people to make one and sent them some sats, but they never ended up joining SN because you gotta pay! I barely know any other Bitcoiners in person.
i've definitely heard it from non-bitcoiners, but I also haven't put as much effort into onboarding them. I kinda assume that learning about bitcoin in order to use SN is going to be too much of an ask.