Okay, so it's market capture or something. They very much might be willing to nuke their adsense revenue in order to secure some large prize. Google is big enough, they must have a whole lot of paid positions thinking about what they are doing here.

Scoresby

AI in Search is driving more queries and higher quality clicks

carter

I don't think they're trying to make money off of it, yet.  I think every company is trying to become the "default" AI engine.  once they have consumer lock-in, then they can think about monetization.
